UGC creators produce authentic, native-feeling video your brand can post organically or run as ads. Hiring well comes down to a clear brief, the right budget, and locking usage rights. Here's how to do it.
Write a brief that gets great content
Tell the creator: the product and key benefit, the hook or angle, the platform and aspect ratio (usually vertical), the tone, must-say points and things to avoid, and the deliverables (how many videos, variations, and revisions). Clear creative direction beats micromanaging every frame.
Budget for deliverables and rights separately
Expect to pay a base rate per video plus more for paid-ad usage, raw footage, extra variations, and rush timelines. Cheapest is rarely best — proven creators who understand hooks and pacing save you money on ad spend. See the creator-side UGC rate breakdown to understand quotes.
Lock usage rights in writing
Decide up front whether you need organic-only or paid-ad rights, for how long, and on which platforms. Whitelisting (running ads through the creator's handle) is a separate permission. Put ownership and usage terms in a short agreement.
Vet the portfolio
Look for natural on-camera delivery, strong hooks, clean lighting and audio, and variety — not follower counts. Ask for examples similar to your product or angle.
Ready to find talent? Browse creators and post a gig on 13.actor.
FAQ
How much does a UGC creator cost?
Expect a base rate per video plus add-ons for paid-ad usage, raw footage, extra variations, and rush delivery. Rights and revisions drive the total more than the raw film time.
What rights do I need?
Decide organic-only vs paid-ad usage, the duration, and the platforms — and put it in writing. Whitelisting (ads via the creator’s handle) is a separate permission.