UGC (user-generated content) is brand video you film that the brand posts on their channels or ads. You're a paid content creator, not an influencer — so you don't need an audience. It's one of the fastest-growing on-camera income streams for actors and performers.
UGC vs influencing
Influencers get paid for their reach. UGC creators get paid for the content — the brand owns and distributes it. That's why beginners with zero followers can book UGC: the deliverable is a well-shot, natural-sounding video, not clout.
Build a portfolio (even without clients)
Pick 4–6 products you already own and film sample UGC for them: a hook, a demo, a benefit, a call to action. Shoot vertical, natural light, talk like a real person. This "spec" portfolio is what you send brands — they need to see you on camera, not your follower count.
Nail the format
Strong hook in the first 2 seconds, authentic delivery, clear product benefit, good lighting and sound (your lighting setup and audio setup carry straight over). Deliverables are usually 15–60 second vertical videos, sometimes with a few variations.
Find and pitch brands
Look for brands running lots of paid social ads (they always need fresh creatives), UGC marketplaces, and direct outreach via email or the brand's partnerships form. Keep pitches short: who you are, a portfolio link, and one specific idea for their product.
Set rates and protect usage rights
Price per video with add-ons for extra edits, raw footage, and paid-ad usage rights (charge more when they'll run it as an ad). See what to charge for UGC for a full breakdown. Ready to get discovered? List yourself on 13.actor.
FAQ
Do I need followers to do UGC?
No. Brands buy the content, not your audience. A clean portfolio and natural on-camera delivery matter far more than follower count.
What gear do I need for UGC?
A modern phone, a tripod, decent light, and clean audio. The same self-tape setup used for auditions works for UGC.